More than ever, people expect brands to go far beyond simply making a profit. To stay relevant, brands must now "do good" if they wish to "do well." At the intersection of creativity and strategy, it's my job to support brands on their transformation journey and push them closer to their users.

Hi, I am Minh N. Ly, a Tokyo-based cat-loving brand designer and art director who works with fearless leaders to create the next generation of transformative brands that move the world forward.