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/ A Continuous Pursuit for New Ideas
Traversing the edge of creativity.
/ 01
Thought Leadership
A list of the latest thinking.
/ 00
1
Insight-
Brand Strategy
Prioritizing customer understanding: the key to successful digital brand experiences
Why are brands failing to create compelling digital brand experiences despite the relatively low barrier to entry?
/ 00
2
Insight-
Brand Strategy
Personalization, accessibility, and modern brand communication
Why are personalization and accessibility becoming the new standards in brand communication?
/ 00
3
Insight-
Brand Strategy
From management-led to belief-led brand management — the key to faster scaling for modern brands
What is belief-led management and why should brand owners and managers consider it over traditional approaches?
/ 02
Archive
And an archive of past discoveries.
/ Insight-
Brand Experience
Exploring the metaverse — a fantastic opportunity for modern brand-building
/ Insight-
Brand Experience
Frictionless or memorable — The keys to building the brand experience of tomorrow
/ Insight-
Brand Identity
Solving the challenges of designing a brand for international markets
/ Insight-
Brand Strategy
Globalizing, localizing, and your brand
/ Insight-
Brand Strategy
Building a brand? Think present, and future.
/ Insight-
Brand Strategy
Moving beyond functional benefits
/ Insight-
Brand Identity
Don’t start a branding project with a logo
/ 03
Regional Specific Insights
Insights that are region-specific.
/ 00
1
Insight-
Brand Strategy
Unleashing the Power of Purpose: A Strategic Imperative for Japanese Brands in the Global Arena
Amidst the rising pressure from international competitors, can brand purpose be the answer that Japanese brands are looking for to return to their former glory?
/ 00
2
Insight-
Brand Strategy
From longing to belonging - Japanese brands' missing opportunity
Why should Japanese brands starts building brand communities instead of relying on traditional marketing prowess?
/ 04
Learning Materials
Learning materials and advice.
/ Advice-
Growth
Aspiring designers, are you designing only for the sake of design?
/ Advice-
Growth
Getting through stagnation — growing as an experienced designer
/ 05
Recommended Titles
Recommended reading list.
/ Category-
Branding
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Jean-Noël Kapferer
/ Category-
Branding
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller & Vanitha Swaminathan
/ Category-
Design
Branding in Five and a Half Steps
Micheal Johnson
/ Category-
Branding
Building Strong Brands
David A. Aaker
/ Category-
Branding
Aaker on Branding
David A. Aaker
