Typography system development
Once the color palette and the logotype had been defined, the project team proceeded to define a typography system for Fuji+.
For English-oriented applications, we chose Gilroy, a geometric sans-serif font designed and published by Radomir Tinkov. Optimized for excellent legibility, Gilroy features balanced glyphs with a modern, progressive, and neutral appearance, making the font a perfect choice for Fuji+.
Based on Gilroy, we also chose Source Han Sans, an open-source font from the Adobe Originals program, to support applications in Korean, Chinese, and most importantly, Japanese.