Field notes from the front lines of strategy, design, and build. I share frameworks, patterns, and hard-won lessons that turn ideas into products and brands that perform in the wild—balanced between data, craft, and real-world constraints. Built to be used, not admired.
(Product × Brand: one operating system)
Explorations at the seam where positioning meets roadmap, and experience proves the promise. Expect decision frameworks, patterns for research and prioritization, experiments that de-risk bets, and operating models that keep strategy and craft moving in step—from zero-to-one to scale.
